How to Create a Facebook Business Page: Step-By-Step Guide

What is a Facebook business page? What can you do with it? 

A Facebook business page is a profile on the Facebook platform corresponding to a business or brand, unlike a personal profile representing a single individual. A business page is commercial and showcases the business’s products and services, and in many cases, offers content that the business’s audience would find helpful. 

Setting up a business page on Facebook can be a great way to promote your business online. According to Statista, Facebook is the most widely used social media platform, with over 3 billion active users at the end of 2023 [1]. With the right strategies, you can connect with many potential customers on Facebook and use the platform to grow your business. 

By creating and developing a Facebook business page, you can: 

• Provide content that informs and entertains your audience.
• Promote events.
• Gain an understanding of your target audience.
• Sell products and services.
• Create a group to offer a community experience to your audience. 
• Send traffic to your website. 
• Set up paid ad campaigns and measure their performance. 
• Manage multiple pages from one admin panel.
• Manage an Instagram account.  

Facebook business pages in 2024

Facebook always adds new features and updates how pages work, offering businesses multiple ways to showcase their offerings and engage with potential customers. Here are just four of the many recent features to get the most out of your business page:

1. More control over the kind of content that your ads appear next to on Facebook and Instagram

2. QR codes that lead people directly to your Facebook group’s About page 

3. Detailed policies and guidelines for selling on Facebook to ensure a safe community experience  

4. A “sharing to stories” option allows users to share content directly from your business’s app to Stories on Facebook or Instagram.

How to create a Facebook business page

In this section, you’ll use our quick start guide to create a business page on Facebook. By the end of the process, you can get your page up and running so customers can find, follow, and engage with your content on this platform. Details for each step follow this checklist: 

1. Gather your brand collateral.

Before going to Facebook, you need to have all your materials at your fingertips so that once you set up the page, you can easily add individual page components. 

Gather as much of the following as possible:

• Elements of your brand’s identity, including the name, logo, fonts, colours, graphics, and messaging guidelines
• Company images, including headshots of everyone on your team, as well as a group shot 
• Product images and descriptions 
• A short description of your business that introduces page visitors to what you offer
• Content marketing pieces, including videos, links to landing pages and blog articles, customer stories, etc.
• Your website’s URL

Using Canva, Photoshop, or another graphic design tool, you can resize cover and profile images to fit Facebook’s dimensions. Cover images must be at least 720 pixels wide, while profile images should be 320 pixels wide by 320 pixels tall.

2. Create a new page and add information. 

Now that you have brand collateral handy, login to your personal Facebook account, navigate to the menu in the upper right corner of the screen, and select the option to create a new Facebook business page. A new screen will appear for adding basic page information:

• In the Page Name section, enter your business or brand name.
• In the Category section, type a category, such as education or finance, and select the most appropriate category from the options.
• In the Description section, enter a short description of your business, what you offer, and the customers you serve. 

3. Add page images. 

Once you’ve entered the basic page information, the next thing to do is add high-res cover and profile images (at least 300 dpi). Select images that showcase your brand identity and make a good first impression on page visitors. Ask yourself: 

• Which images best communicate what your brand is all about?
• Which variation of your logo—primary, secondary, sub mark, or favicon—will display the best as the cover or profile image? 
• What illustrates the experience customers can expect from your product or service? 

4. Add business details. 

Once your page has the basic information and images, the next thing to do is add business details so that page visitors can more easily contact you. Details include:  

• Website URL
• Phone number
• Email address
• Business hours
• Location 

5. Select an action button.

Under the cover image, you’ll see an option to add a button to encourage page visitors to take action. Selecting an action button can make it easier to nurture your audience in specific ways, depending on your goals or initiatives at a given time. For example: 

• The “follow” action button on Facebook can help you grow your following and gain exposure. 
• The “book now” action button can help schedule appointments with potential customers and speak with them directly. 
• The “shop on website” action button can help drive traffic to your sales pages, where products are available. 

6. Publish your first posts.

Review your existing content and select three or four pieces to post to your new page to give your first-page visitors and followers a branded experience. 

Here are examples:

• A “welcome” video introducing your brand, your page, and what you offer customers
• An image with a caption that addresses a problem or challenge that your target audience faces
• A poll asking followers to vote on content they’d like to see on your page

7. Invite people to like and follow your page.

With your page’s information, imagery, and initial content set up, you should now invite Facebook friends to like and follow it. This step will boost your new page and may garner valuable comments and responses to your posts. 

Here are three additional ways to gain exposure and get more page followers:

Launch a brand awareness ad campaign through the Meta Business Suite. 

Post the new business page and/or individual posts to your profile. 

Ask new page followers and Facebook friends to share with their networks.

Use some budget to boost organic posts and reach a broader audience.